"Demand quality not just in what you buy, but in the life of the person who made it." — Orsola de Castro, upcyclist, fashion designer and author
We asked fashion enthusiasts what they wanted to see in a fashion blog. Common responses were style tips, makeup tutorials, and inclusivity.
An urgent need for inclusivity and sustainability in fashion point to a need for a fashion blog focused on ethics and individuality.
A color palette and type hierarchy were established to reflect elegance and sophistication while also touching on excitement and spontaneity.
Value adding features include a news feed, links to affiliate sites focused on sustainability, and plenty of fashion inspiration delivered daily.
Steps going forward include continually updating the news feed and inspiration pages to include social dialogue around fashion.
©2023 KATIE TRAVIS
